Our Bakery Specialists

With 300+ years’ industry experience the team have extensive knowledge in what equipment is required depending on capacity and growth across all areas of the industry from home and micro bakery set-ups right through to industrial plants. Many of team also have experience working in or running bakeries and therefore can help guide you with what equipment would best suit your requirements.

Starting as a trained and practicing chef before the leap to opening his own bakery and then creating Brook Food, Steve has built a vast knowledge which spans over 35 years within the baking industry, with an emphasis on all sectors. Steve is Head Office based and widely recognised throughout the bakery world. Steve’s experience in craft and production settings and his processing knowledge, along with his developed experience allows him to help customers from all types and sizes of bakeries ensure they have the right equipment for the product.

Favourite bakery product?

Classic Jam doughnut.

Steve Wells

Starting in catering equipment supply before moving to the bakery sector, Ann has nearly 20 years’ experience within the industry. Ann has gained knowledge through a solution based approach and is a craft sector expert with a comprehensive technical knowledge of equipment. Ann is our industry tendencies and trend expert and has a conceptual approach, working in the main with craft sector bakeries.

Favourite bakery product?

Welsh Cake

Ann Wells

A technical specialist and product development expert. With over 30 years experience in the bakery sector including demonstrations, installations and customer technical support, Chris assists with all areas of advice and support to our customers along with customer visits to our test bakery.

Favourite bakery product?

Belgium Bun

Chris Lees

Mike has over 20 years’ experience in the industry and has built a plethora of knowledge through his supply of ingredients to the baking industry across all types of and sizes of bakeries. A big part of this process has involved being hands-on in the development of bread to ensure he has the understanding of bread production.

Favourite bakery product?

Lardy Cake

Mike Moran

Andy has spent 4 decades in the Bakery Industry and is vastly experienced in industrial production set ups. His expertise ranges across disciplines and sectors with an interest in mixing and make up lines involving pastry production and make up applications. His technical knowledge with the mechanical and electrical elements of production allow him to help customer beyond concept and throughut implementation and set up. Andy’s passion for industrial production pushes him to always find the most effective solution.

Favourite bakery product?

Cinnamon Swirl

Andy Turner

Eric left school on the Friday and started working in a bakery on the Monday and has never left the trade. He has been in the baking industry for almost 6 decades and during this time has gained knowledge and expertise in most sectors including Craft, ingredients and product development. With a technical background and recognised throughout the industry Eric is able to help bakers realise what they need to improve production and grow their business by utilising the best equipment available.

Favourite bakery product?

Cornish Pasty

Eric Metcalf

Steve, known as Sanders to avoid any confusion, has over 15 years of experience within the industry. With craft sector experience and being head office based Sanders deals with our wide and varied range of orders from bakery sundries to complete bakeries. Sanders export experience allows him to support customers from all countries covering their equipment requirements.

Favourite bakery product?

Meat & Potato Pie

Steve Sanders

Simon has over 30 years’ experience within the baking industry, with key experience in the ingredients, product development and the in-store bakery sector. His technical approach allows for a great understanding in end user production requirements at various scales.

Favourite bakery product?


Simon Lawton-Hayes

Martin entered the bakery industry working with machinery supply and has remained there for 4 decades. His experience in many aspects of the bakery sector, including industrial production and multiple outlet users, enables Martin to provide customers with a myriad of solutions meeting their specific requirements. He is an export specialist with global contacts and has equipment supply experience as well as technical expertise.

Favourite bakery product?

Bara Brith

Martin Jones

Steve originally joined his family business as a baker and has over 5 decades worth of experience within the industry. 

With a technical background and a craft sector expert, Steve has the knowledge and ability to help all businesses and deals with a wide variety from start-up bakeries to large industrial set-ups.

Favourite bakery product?

Custard Donut

Steve Hardman

Nick is a product and ingredients specialist with a technical approach. With over 30 years bakery experience and having run his own bakery business, Nick is able to help our customers with their specific needs and has a full understanding of the demands of the business from a retail approach. With technical knowledge of equipment, Nicks approach is to work with customers to develop efficient processes and automation, focusing on the end product and retention of quality and consistency.

Favourite bakery product?

Traditional Cornish Pasty

Nick Pearce

Samia has over a decade of experience in the Bakery Industry and is driven in finding the right machinery solution for bakers. Her passion lies within new start and small scale bakery concepts with whom she works closely with to begin the implementation into commercial equipment and growth from domestic baking set-ups. Samia works methodically and practically achieving equipment solutions across various budgets and circumstances for bakeries at the beginning of their commercial journey.

Favourite bakery product?

Cinnamon Swirl

Samia Sanders

Seb joined us as an equipment sales apprentice in 2018 . Seb has a great amount of enthusiasm for the bakery sector, having completed work experience within the industry. Seb now occupies a position at Head Office focusing on Micro bakery equipment and sundries, gaining experience and valuable knowledge across the past 5 years.

Favourite bakery product?

Cheese Straw

Seb Davies

Harry’s technical background makes him the ideal person to discuss how to manipulate machinery to achieve desired results. His natural solution based approach and electrical and mechanical experience covers a wide range of machinery and Harry can offer practical advice on how to get the best from equipment. Being able to assist in improving production and achieving a smoother workflow as well as a practical methodology allows Harry to assist bakers on many levels.

Favourite bakery product?

Chocolate Cruffin

Harry Bullock

Ross Burgess is enthusiastic and passionate about baking and improving processes, having previously worked within ingredients supply he has been in the industry for nearly 15 years. Training as a baker at the beginning of his career he has a strong understanding of product with a breadth of knowledge. Ross’ approach is hands-on and he enjoys working alongside bakers to experiment with improving workflows and solving production concerns.



Favourite bakery product?

Chocolate Éclair

Ross Burgess